What is it?
Closed-loop production and management solution that helps brands towards circularity.
1.1
Explanation
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1.2
Electrospinning
Illustration
The Problem
Fashion contributes to 10% of global CO2 emissions.
87% of garments are incinerated or sent to landfills. The fashion industry is causing immense ecological damage through pollution, deforestation, and desertification.
Consumer attitudes are changing.
Consumers are starting to become aware of this: 3 in 5 consider environmental impact important in making purchase decisions. They are concerned about greenwashing and struggling to identify genuinely sustainable brands. It is therefore not only an environment-benefitting but also a strategic decision for businesses to achieve genuine sustainability.
Helping small brands to make the transition
Small brands are struggling to make the transition due to the linear and fragmented ecosystem, unsustainable textiles and costly reverse logistics. They do not have the technology, knowledge, and infrastructure to adapt. To help them make the switch, we developed Phat Plastic.
2.1
Value proposition
Website screenshot
What is Phat Plastic
Closed-loop production and management solution that helps brands towards circularity
It encompasses three innovations for the different periods of the garment lifecycle.
1. PHA (Polyhydroxyalkanoate)
The fibres are made from PHA, a bio-polymer sourced from organic waste streams that produce 80% less CO2 than comparable polyesters.
3.1
Material desciption
Website screenshot
2. Electrospinning
3.2
Electrospinning machine
Illustration
3.3
Process description
Website screenshot
3.4
Manufacturing
Website screenshot
3. Reverse logistics system
3.5
Recycle page
Website screenshot
3.6
Material detail
Image
3.7
Phat Plastic account
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